Oculus VR Reveals Retail Price of Its Virtual Reality Headset: $599

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Oculus VR on Wednesday revealed the price of its Oculus Rift virtual reality headset as well as its launch date. The price of the VR hardware appears to be considerably higher than expected by gamers and industry analyst. The developer claims that the high price is conditioned by high costs and the use of custom hardware. However, such price point may slowdown adoption of virtual reality technologies by the masses.

The Oculus Rift bundle includes the VR headset, an Xbox One gamepad, a sensor, the Oculus Remote controller as well as EVE: Valkyrie and Lucky’s Tale VR games. The initial bundle will not include the Oculus Touch controllers, which were recently delayed to the second half of the year. The Oculus Rift virtual reality headset is available for pre-order for $599 on the company’s web-site and will ship starting March 28, 2016, to 20 countries. Select retailers will also sell Oculus Rift hardware in April. In addition, makers of gaming PCs plan to offer Oculus Ready PCs with the headset next month starting at $1499.

Back in early October, 2015, Palmer Luckey, the founder of Oculus VR, said in an interview that the price of one Oculus Rift headset was in the “$350 ballpark”, but it was “going to cost more than that”. As it appears, the virtual reality head mounted display (HMD) costs nearly two times more than that. The $599 price-point is a yet another indicator that the first-generation VR headsets are expensive to make in general. However, that price is too high for the mass market and for many gamers, believes Jon Peddie, the head of Jon Peddie Research, which tracks sales of graphics adapters and PC gaming hardware.

While the virtual reality HMD is available for pre-order now,…


 


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